--- title: "Marketing department for B2B products | R&D COPILOT" canonical: "https://marketing.rdcopilot.com/" language: en --- Marketing & sales department - Strategy - Promotion - Publications - Search - Sales # Ideas people _see._ Sales you can trace. Your marketing department, run from one set of facts. ![Product still life: a cobalt blue bottle, a metal sphere, paper and acrylic on a yellow-green surface](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/hero-still-1536.cbc5668103.webp) Strategy, campaigns in every market you sell to, publications and search visibility, all drawn from the same approved product facts, with every enquiry traced into your CRM. [Get a proposal](https://rdcopilot.com/contact/?service=marketing-and-sales) [\[ How we work \]](https://marketing.rdcopilot.com/#approach) - One-off setup + monthly department - Media spend stays on your accounts - EU-hosted workspace - Teams in your markets' languages 01 / Services (8) ## A good idea deserves the whole _system._ Pick one service for a defined project, or combine them into an ongoing department. Hover or select a row to see the work it produces. 1. ### Strategy & positioning Direction before distribution ![A crumpled ball of white paper next to a folded paper plane on a bright yellow ground](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/01-strategy.e66b450e9d.webp) Strategy: direction before distribution. Market research before a launch, buyers, messaging, offer and a monthly plan. Every channel is tied to a real buying decision. Deliverables - Market and competitor research per market - Positioning and messaging - Marketing plan and budget [\[ Discuss this service \]: Strategy & positioning](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=strategy) 2. ### Brand & creative direction An identity you can own ![A brushed metal sphere in front of a fluted glass panel on a yellow-green surface, with hard shadows](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/02-brand.d977e42df3.webp) Brand: one recognisable system. Visual identity, voice, campaign concepts and design systems, with practical rules that keep everything your team makes recognisably yours. Deliverables - Identity and brand guidelines - Campaign concepts - Web design and sales collateral [\[ Discuss this service \]: Brand & creative direction](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=brand) 3. ### Photography, image & video Your product, in its best light ![A fluted glass, pink at the rim, casting a long shadow on a cream surface under hard light](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/03-photography.dc3163976e.webp) Image: light, object, shadow. Product photography, retouching, digital compositions, short subtitled video and motion graphics for web, social and sales. Deliverables - Production brief and shot list - Photography, retouching and digital compositions - Video, subtitles and format adaptations [\[ Discuss this service \]: Photography, image & video](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=photography) 4. ### Content & publishing One voice, wherever it matters ![A linen tester magnifier resting on a printed colour calibration chart with CMYK bars and registration marks](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/04-content.40ae3695b7.webp) Content: printed proofs before approval. Editorial calendar, articles, newsletters, press releases, LinkedIn posts and catalogues, approved before they go out and distributed to the channels you choose. Deliverables - Editorial calendar with owners and approval dates - Articles, newsletters, press releases - Catalogues, brochures and product sheets [\[ Discuss this service \]: Content & publishing](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=content) 5. ### SEO & AI visibility Be found. Be _understood._ ![A glass prism on a white surface splitting sunlight into a thin rainbow, with leaf shadows around it](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/05-search.ffcbb0f22e.webp) Search and AI: read closely. Technical and international SEO, useful content and site structure, plus dated checks of how AI assistants read and describe your business. Deliverables - SEO audit and content architecture - hreflang and x-default, Google Search Console, Bing Webmaster Tools - Dated AI answer checks with sources [\[ Discuss this service \]: SEO & AI visibility](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=seo-ai-visibility) 6. ### Paid media & distribution A budget needs a _hypothesis_ ![Small white paper shapes, folded and cut, laid out in loose rows on a grey surface](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/06-paid.2052120a9c.webp) Paid media: a budget with a hypothesis. Search and social campaigns per market and language on your own ad accounts, with creatives, landing pages and a measurement plan. Deliverables - Google Ads (Search, Performance Max, Display, YouTube) - Meta Ads and LinkedIn Ads - Monthly media plan by market and channel [\[ Discuss this service \]: Paid media & distribution](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=paid-media) 7. ### Conversion & analytics From attention to _action_ ![Wireframe of a localised product landing page with a hero, benefits and an enquiry form, marked with the events view\_item, generate\_lead and form\_submit](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/07-conversion-en.0c257d298a.webp) Original mockup: landing page with events. Example data. Campaign pages, forms and buying journeys on your existing site, with analytics and advertising cookies set only after consent and events that follow what happens after the first click. Deliverables - Localised landing pages and forms - GA4, Tag Manager, Consent Mode v2, UTM rules - Reports with actions and stated limits [\[ Discuss this service \]: Conversion & analytics](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=conversion-analytics) 8. ### Sales & automation The conversation continues after the _form_ ![RDCopilot CRM pipeline board: opportunities by stage with owners and values (example data)](https://cdn.rdcopilot.com/mkt/product-sites/marketing-hub/services/08-sales-en.d28e675bdd.webp) RDCopilot CRM pipeline board, current product screen. Example data. Qualification, CRM stages, proposals and follow-up sequences. Every enquiry reaches RDCopilot CRM with its market, language and campaign. Deliverables - Lead routing into RDCopilot CRM - Sales collateral and follow-up sequences - Automations and AI assistants [\[ Discuss this service \]: Sales & automation](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=sales-automation) 02 / How the department works ## One plan. Three streams. One set of _facts._ We start with your buyers, markets and message. Then three streams run side by side, and all of them draw on the same approved product facts, so ads, catalogues and sales sheets never contradict each other. Stream A · Digital & international promotion ### Campaigns in every market you sell to, measured from click to _sale._ Each market gets its own keyword research, its own campaigns on Google, Meta and LinkedIn, and landing pages written for local buyers on your existing website. What you receive - Market, audience and keyword research per language - Monthly media plan split by market and channel - Static and animated creatives in each market’s language - Localised landing pages and forms on your site - Monthly review: which markets produced enquiries and sales, and what changes next ### Full description Media spend stays on your own ad accounts, separate from our fee. Every enquiry reaches RDCopilot CRM with its market, language and campaign attached, so the monthly review connects reach and clicks to real conversations. - Market, audience and keyword research per language - Monthly media plan split by market and channel - Static and animated creatives in each market’s language - Localised landing pages and forms on your site - Monthly review: which markets produced enquiries and sales, and what changes next Example scenario A B2B company adds two export markets and wants more distributor enquiries. Product pages are localised, search and social campaigns run on its own accounts, and the monthly review shows cost per enquiry for each market. [\[ See it in the workspace \]](https://marketing.rdcopilot.com/#workspace-media-plan) Stream B · Publications & content production ### Content your buyers read, built from one approved _source._ We plan, write, produce and distribute what your company publishes: articles, newsletters, press releases, LinkedIn posts, product photography, short video and catalogues for events and sales meetings. What you receive - Editorial calendar with monthly themes, owners and approval dates - Articles, guides, press releases and newsletters for opted-in subscribers - Product photo and subtitled video - Print-ready and digital catalogues, brochures and product sheets - Asset library with ID, version, language and usage record ### Full description Translations follow a shared glossary, and every file comes in an accessible version. Each asset has an ID, a language and a version, so your website, campaigns and sales team reuse the same material. - Editorial calendar with monthly themes, owners and approval dates - Articles, guides, press releases and newsletters for opted-in subscribers - Product photo and subtitled video - Print-ready and digital catalogues, brochures and product sheets - Asset library with ID, version, language and usage record Example scenario An equipment maker updates its range for distributors in two new countries. One set of approved facts becomes a bilingual catalogue, product sheets, a subtitled video and a month of LinkedIn posts, all filed with language and version. [\[ See it in the workspace \]](https://marketing.rdcopilot.com/#workspace-calendar) Stream C · Marketing knowledge workflows ### Every claim tied to an approved _fact._ Marketing copy drifts when it is written from memory and old decks. What you receive - Product and offer fact base with owners and review dates - Library of customer questions - Brief and draft workflow with a source link per claim - Unsupported-claim flags routed to the right reviewer - Glossary and approved wording per language ### Full description We build and maintain one fact base: product details, published prices, customer questions from sales calls and tickets, and approved proof points, each with an owner and a review date. Briefs and first drafts link back to the facts they use, statements without a source are flagged, and when a fact changes you see every page and draft that relies on it. Drafts can run on EU-hosted or local models. - Product and offer fact base with owners and review dates - Library of customer questions - Brief and draft workflow with a source link per claim - Unsupported-claim flags routed to the right reviewer - Glossary and approved wording per language Example scenario A software company renames features and changes its pricing tiers. It updates each feature once in the fact base, sees every page and sales sheet that cites it, and gets new drafts linked to the approved list. [\[ See it in the workspace \]](https://marketing.rdcopilot.com/#workspace-facts) 03 / The marketing workspace ## See the work while it _happens._ Your monthly subscription includes a shared marketing workspace, hosted in the EU. It holds the calendar, the media plan, the fact base, the asset library and the monthly report, so you review and approve in one place instead of in email threads. Calendar Media plan Facts Assets Report Editorial calendar · October 2026 Example data Theme of the month **Export range update** 1. 5–9 Oct - Mon 5 Article P-200 series: choosing flow rate _EN__DE__NL_ Marketing leadapprove by 2 Oct Published - Thu 8 LinkedIn post Behind the P-200 test bench _EN__DE_ Editor and writerapprove by 6 Oct Published 2. 12–16 Oct - Tue 13 Newsletter October: export range update _EN__DE__NL_ Marketing leadapprove by 9 Oct Approved - Fri 16 Press release New distributor markets for P-200 _EN__DE_ Strategistapprove by 14 Oct In review 3. 19–23 Oct - Mon 19 Catalogue Export catalogue 2026, v4 _EN__DE__NL_ Designerapprove by 14 Oct In review - Wed 21 LinkedIn post Three questions distributors ask _EN__DE_ Editor and writerapprove by 16 Oct Approved 4. 26–30 Oct - Tue 27 Article Servicing intervals, explained _EN__DE_ Editor and writerapprove by 23 Oct Draft - Thu 29 LinkedIn post Trade fair: where to find us _EN__DE__NL_ Marketing leadapprove by 27 Oct Draft 1. Each piece has an owner and an approval date. 2. Status shows text and an icon, not only colour. 3. Language versions sit together (EN / RO / DE). Where an enquiry goes 1. **Campaign**on your ad accounts 2. **Landing page**on your website 3. [**RDCopilot CRM**enquiry with market · language · campaign](https://crm.rdcopilot.com/en/products/crm/) 4. [**RDCopilot ERP**the won deal continues](https://erp.rdcopilot.com/en/products/erp/) 5. [**RDCopilot Reports**marketing results next to pipeline and sales](https://reports.rdcopilot.com/en/products/reports/) [**AI Copilot** drafts on EU-hosted or local models](https://ai.rdcopilot.com/en/products/ai/) Leads reach RDCopilot CRM, won deals continue into ERP, and campaign and publishing results appear in RDCopilot Reports next to sales. 04 / Search & AI visibility ## Become a better source for the next _answer._ People discover businesses through search engines, AI assistants and the tools they work in. We make your content accessible, clear and verifiable in those contexts. 1. ### Establish the baseline Agree the questions, language, market and platforms. Record the date, answer, cited sources and context of each check. 2. ### Improve the sources Resolve crawler access for search and AI agents (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot and user-triggered agents), metadata and linking issues. Create useful pages with consistent information and evidence for important claims. 3. ### Repeat and document Compare citations and answer accuracy against the same questions. Connect them to visits and enquiries where the data allows. [Request a visibility audit](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=ai-visibility) AI visibility log · baseline Example data AI answer checks with date, question, platform, cited sources and accuracy. Example data. Date Question Platform Cited sources Accurate? Note 03 Oct 2026 Who supplies P-200 pumps in Hungary? Perplexity 2 sources (1 own page) Partly Old flow rate cited 03 Oct 2026 P-200 vs P-150 for a distribution network ChatGPT 3 sources (1 own page) Yes Uses current product sheet 03 Oct 2026 Service interval of P-200 pumps Gemini 1 source (0 own pages) No No own page found; add FAQ 03 Oct 2026 P-200 distributor in Germany Google AI Overviews 2 sources (1 own page) Yes German page cited A dated, repeatable check. Not a ranking. Platforms we check - ChatGPT - Claude - Gemini - Perplexity - Microsoft Copilot - Grok - Google AI Overviews - Google AI Mode ### Limits and sources The platforms above are working contexts and evaluation targets. Citations and positions depend on the platform and question; they cannot be guaranteed. Google states that AI features need no special files or markup. We publish Markdown and llms.txt (a proposed format) so tools can read our pages; they are not a ranking signal. [\[ Google Search Central \]](https://developers.google.com/search/docs/appearance/ai-features)[\[ OpenAI crawlers \]](https://developers.openai.com/api/docs/bots)[\[ Anthropic crawlers \]](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler) 05 / Approach ## A clear plan. Visible work. Informed _decisions._ 1. ### Discover Understand the offer, audience, existing assets and route to a sale. Agree what is worth measuring. You receive - Buyer and market brief - Audit of channels, site and existing materials - Agreed measures and tracking plan Setup 2. ### Build Create the messaging, identity, content and pages. You review the work before it goes public. You receive - Fact base and glossary - Messaging, templates and first assets - Tracking on your accounts Setup 3. ### Activate Publish and launch approved campaigns with agreed owners and budgets. You receive - Approved campaigns live - Publishing calendar running - Enquiries routed into the CRM Every month 4. ### Learn Review results, explain the limits of the data and decide what to test next. You receive - Monthly report in RDCopilot Reports - Data limits explained - Next tests agreed Every month One-off setup: 01–02. Every month: 03 → 04 → 03. ### Who works on your account - **Strategist**Owns the plan, the markets and the monthly review. - **Editor and writer**Runs the calendar, the fact base and the copy in each language. - **Designer**Produces visuals, video, catalogues and templates. - **Campaign and analytics specialist**Runs campaigns on your accounts, tracking and the report. - **Reviewer**Checks every piece against the approved facts before your approval. The same roles cover a project or a monthly department; the proposal names who does what. 06 / Work in the open ## Our own products. Our own _marketing._ We use this department on RDCopilot itself: distinct product websites, content in two languages, implementation guides and clear routes to an enquiry. Everything below is public, so you can judge the work directly. 18 product websites · multilingual - [Example data ![RDCopilot ERP sales order CV-2026-0142 with production, delivery and invoicing progress (example data)](https://cdn.rdcopilot.com/mkt/screens/erp-invoice-en-1440.8efa709f31.webp) ERP Complexity, clearly explained. Explore website](https://erp.rdcopilot.com/en/products/erp/) - [Example data ![RDCopilot CRM pipeline board: opportunities by stage with owners and values (example data)](https://cdn.rdcopilot.com/mkt/screens/crm-pipeline-won-en-1440.b32bc9e23c.webp) CRM One product. A coherent story. Explore website](https://crm.rdcopilot.com/en/products/crm/) - [Example data ![RDCopilot Self-checkout page: “Scan, pay, carry on.” and the kiosk on its welcome screen (example data)](https://cdn.rdcopilot.com/mkt/screens/checkout-kiosk-en-640.e0f6f25cf2.webp) Self-checkout Designed to invite interaction. Explore website](https://checkout.rdcopilot.com/en/products/selfcheckout/) - [Example data ![RDCopilot AI Copilot notebook entry: an answer with numbered sources and a missing-evidence flag (example data)](https://cdn.rdcopilot.com/mkt/screens/ai-brief-en-1440.c01018e972.webp) AI Copilot Information, ready to explore. Explore website](https://ai.rdcopilot.com/en/products/ai/) Also live[\[ Reports \]](https://reports.rdcopilot.com/en/products/reports/)[\[ e-Factura \]](https://efactura.rdcopilot.com/en/products/efactura/) Current screens from each product website, with example data. These describe our own portfolio. Commercial results and appearances in AI answers are measured separately for each client project. Our product pages also publish Markdown and llms.txt versions for tools. Inspect them: [\[ HTML \]](https://erp.rdcopilot.com/en/products/erp/)[\[ Markdown \]](https://erp.rdcopilot.com/en/products/erp.md)[\[ llms.txt \]](https://erp.rdcopilot.com/llms.txt) 07 / Publications ## Notes from _practice._ Practical guides we publish in several languages, written from the same methods we use for clients. - [Promotion · 7 Oct 2026 · 4 min read Multilingual search and social campaigns with a clear cost per market Structure Google Ads, Meta Ads and LinkedIn Ads per market and language, track consented conversions and read cost per enquiry for each country in your CRM.](https://rdcopilot.com/insights/promotion-multilingual-campaigns-cost-per-market/) - [Promotion · 7 Oct 2026 · 4 min read International SEO for an existing multilingual website: a practical checklist Fix hreflang and canonicals, write titles per language, use Search Console, Bing Webmaster Tools and IndexNow, and make your site readable for AI assistants.](https://rdcopilot.com/insights/promotion-international-seo-existing-site/) - [Publications · 7 Oct 2026 · 4 min read One asset library for catalogues, campaigns and the sales team Stop old brochures circulating: give each asset an ID, version and language, feed catalogues from approved facts and see which files a change affects.](https://rdcopilot.com/insights/publications-asset-library-single-source/) [\[ All insights \]](https://rdcopilot.com/insights/) 08 / Engagement ## Start with one project or a whole _department._ ### Built for - **Manufacturers and distributors**B2B companies selling in several countries and languages, with catalogues, distributors and trade fairs. - **Software and service firms**Products that change often and need copy, pricing and sales sheets that stay accurate. - **Small marketing teams**Small in-house teams that need production capacity, a calendar and measurement more than another tool. ### Project For A launch, a catalogue, an SEO audit, a campaign or an AI-visibility check How it is priced Fixed proposal for a defined scope Includes Brief, review rounds set in the proposal, delivery and handover of files [\[ Scope a project \]](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=project) ### Monthly department For Ongoing promotion, publications and knowledge workflows across your markets How it is priced **One-off setup fee** (research, fact base, calendar, templates, tracking, first campaigns), then a **monthly subscription** (department, marketing workspace, support) Includes Agreed production volume, monthly report in RDCopilot Reports, EU-hosted workspace, multilingual support, English first [Get a proposal](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=department) ### Extra work For Pieces beyond the agreed monthly volume How it is priced Fixed hourly rate, against estimates you approve Includes Same workflow and approvals [\[ Ask about extra work \]](https://rdcopilot.com/contact/?service=marketing-and-sales&topic=extra-work) Good questions ## Before we _start._ ### Can we start with one project? Yes. We can scope a launch, a catalogue, a photography series, an SEO audit, a campaign or an AI-visibility check as a fixed project. If it works well, the same brief and materials become the starting point for a monthly department. ### How is pricing structured? A one-off setup fee covers research, the fact base, calendar, templates, tracking and the first campaigns. A monthly subscription then covers the department, the marketing workspace and support. Work beyond the agreed volume is billed at a fixed hourly rate. Your proposal states each part. Billed separately - Media budget, paid directly to the ad platforms from your own accounts - External production, such as print or outside collaborators - Third-party licences, such as fonts, image libraries or tools ### Who owns the ad accounts, tracking and files? You do. You own the ad accounts, Google Analytics and Google Tag Manager, and keep admin rights; we work through user access you can remove at any time. Campaigns run on your own ad accounts, media spend is paid directly to the platforms, and tracking stays on your GA4 and Tag Manager between campaigns. Every asset is filed in the library with its ID, language and version, and handed over when you ask. ### Which channels and tools do you work in? Advertising on Google Ads (Search, Performance Max, Display, YouTube), Meta Ads (Facebook, Instagram) and LinkedIn Ads. Publishing on LinkedIn, Instagram, Facebook, YouTube, newsletters and your website. Measurement and search with GA4, Google Tag Manager, Consent Mode v2, Meta Pixel and Conversions API, Google Search Console, Bing Webmaster Tools and IndexNow, and consistent listings on Google Business Profile, marketplaces and B2B directories. Everything runs on your own accounts. The names identify where we work; they are not partnerships or endorsements. ### How do you use AI? AI prepares briefs, first drafts, variations and format adaptations, with links back to the approved facts they use. A person reviews every piece, and your reviewers approve it before it goes out. Drafts can run on EU-hosted or local models, and usage rights for every image and video are agreed before production. ### Can you work with our existing team? Yes. We can add capacity to your marketing team or coordinate a shared workflow with sales and development. Approvals, account access and owners are set in the workspace during setup. ### What results do you promise? We promise the agreed work, on the agreed calendar, measured honestly. We set a baseline during setup and report what we observe: enquiries and conversations per market from the CRM, not just clicks. Search positions and AI citations depend on each platform and cannot be guaranteed. ### Which markets and languages can you cover? The markets you sell in, agreed in the proposal. Each market gets its own keyword research, campaigns and landing pages, and translations follow a shared glossary with review for each market. We work with your team in English by default, and in your local language where we have reviewers for it. ### Do we need RDCopilot CRM? Yes. RDCopilot CRM is part of the department: every enquiry lands there with its market, language and campaign, and results appear in RDCopilot Reports. If your contacts are in a spreadsheet or another system today, we run a test import into RDCopilot CRM during setup, apply the duplicate rules we agree with you and review the result before go-live. The next project starts here ## What do you want to move _forward?_ Tell us what you sell, who it is for and what you want to change. We will follow up with the right questions and a project shaped around your business. [Get a proposal](https://rdcopilot.com/contact/?service=marketing-and-sales) We reply with questions and a scoped proposal, in English unless you ask otherwise.